Tuesday, November 28, 2017

PR Tips and Free Consultation Giveaway Ft. Hearsay Public Relations

Are you an entrepreneur, small business, or dreamer looking for little gems of advice that will really point you in the right direction? Look no further! Karen from Hearsay PR is your new BFF! She is full of no BS advice that will change your outlook on traditional PR tips/tricks!

Karen gave me permission to stop caring about how many followers and likes I was getting! This may not seem like some huge feat to you but an enormous weight was lifted off of my shoulders when she just said it like it is... of course we all want more followers and engagement but you get there by putting in the hard work and focusing on the followers that you already have! Genius! And guess what.. it works!

She is full of tips like this that will give you that light bulb moment! Here are a few questions I had for her-

Q: What is your number one piece of advice for influencers looking to reach out to brands to collaborate?

A: Do your research and then get your shit together. First, study what the brands you are going after typically do to partner with influencers. Understand what kind of results they’re getting with these collabs. Then, brainstorm new ways to approach these brands. However, before you approach them, have at least a one-page media kit of who you are, what you offer, your reach, and any other key metrics or factors you feel are important to promote your brand. Need a template? Fohr Card offers a great one for free.

Q: What is your number one piece of advice for brands looking to reach out to influencers to collaborate?

A:  Know what your goals are. Obviously, all brands want to see more sales happen; however, to be successful, a brand should be more specific. You know that saying where if you’re talking to everyone, you’re talking to no one? It applies here. Know exactly which audience via influencers you’re trying to reach, specifically what action you want the influencer and their audience to take, how you are going to measure success or traction, and what your true goal to success is.

Q: You are always juggling multiple projects...Do you have any multitasking tips?

A: Plan on never sleeping. I’m totally kidding. My multitasking tips are this:
·      Have an organized and realistic plan.
·      Stick to your plan. Not anyone else’s.
·      Be realistic with yourself about what is important to you.
·      Make everyone around you aware of your goals, dreams, and plans.

My entire schedule is planned. Not in the oh-no-crisis-mode, something-came-up-and-ruined-the-day kind of way—because that happens constantly in business. More in a my To Do lists and calendars are color-coordinated type of way.

Each of my businesses has a 12-month schedule for goals, promotions, launches. This schedule is a fluid plan for what we are promoting and pitching and when we are doing it. Down to next Thursday’s social media post. It keeps us all on track. It also eliminates any panic or stress around not knowing what to do and feeling that uncomfortable sense of being overwhelmed.

But, I’m not a robot. Sure, I schedule workouts around meetings—because my health is important to me and I’m training for a marathon. I also block off huge chunks of time for friends, family, my wonderful husband, sneaking off to a movie during a work day, and reading (both for pleasure and business).

I’m spontaneous and things get shifted all the time. However, to avoid being distracted by too many shiny objects, if spontaneity gets in the way of my overall goals or doesn’t help my businesses, it doesn’t get to happen.

At the end of the day, I’m chasing my dreams. Nothing is more important to me than that. My inner circle and loved ones are aware of that. The people who are met to be by my side understand that and are supportive.

Q: What do you think is the best way for a brand/business to get noticed?

A: I think any brand or business that wants to get noticed, needs to sit down and compile their PR vision board. Knowing what your PR goals are, where you want to appear, and what you want your brand to be is key to your success.

From there, I’d recommend they turn that vision board into a strategic PR plan. Your PR plan will help you flesh out your target audience, goals, tactics, key messages, and a pitch or two. I have a helpful template, available here for free, that can help guide those interested through formatting and structure.

After that is put together, I’d say organizing a targeted media list is a logical next step. To do so, make a complete list of the media outlets—including newspapers, blogs, websites, and TV and radio stations—you want to target. Identify the specific reporter or producer who covers your area so you can be sure you are pitching your ideas to the appropriate person. Then contact them directly.

Then, sign up for HARO (Help a Reporter Out), which provides you with real-time media opportunities up to three times daily, straight from journalists on a deadline who need a source. You can filter opportunities by industry and start submitting your info immediately wherever it is relevant. For example, a reporter from Health is looking for a source to share their personal stories about what it is really like to live with multiple sclerosis. Your personal struggle, and how it impacts your life as an entrepreneur, might be just what they need to finish their article. While an excellent resource, there is a right and wrong way to HARO. You have to be prepared and quick to respond to inquiries to be considered. I recommend reading this HARO tip sheet from Cision before hitting send on any opportunity.

I also have an amazing eBook, titled The Buzz, which walks you through 10 easy steps towards a PR plan. And, a do-it-yourself guided It Girl PR package that will result in a strategic 12-month PR and promotions plan and more.

Q: What are your thoughts on sponsored posts? Is it worth the money?

A:  I think you need to examine each and every promotional opportunity, both as an influencer and a brand, on a case-by-case basis to see whether or not the return on investment is there for you. And, you’ll only know that if you have realistically set your goals.

I’d encourage everyone to set clear and measurable goals first, and then search out opportunities.

See I told you! Shes a PR goddess! Want more?... well she is giving away a personalized 15 minute consultation! She will take a look at your blog/business and provide you with tips and tricks personalized to you! All you have to do to enter is go leave her a question on my Instagram post featuring her E-book.

xx, Prosecco and Projects
Friday, November 24, 2017

DIY Whipped Ginger Body Butter

Winter is officially here and my skin is feeling it! I am obsessed with keeping my skin moisturized and this time of year is just so difficult! I am always on the hunt for the next best lotion that doesn't have terrible ingredients in it and I have given up! 

I have told you guys before that it is so much better to make your own products because then you know exactly what is in them. This body butter has minimal ingredients and is so easy to make! No more excuses for using chemical filled store bought lotion!

 I am loving the way that this whipped ginger body butter turned out! It is so luxurious! It applies so easily and really leaves your skin feeling moist and dewy! And the ginger scent is so perfect! Its a real pick me up! 

Whipped Ginger Body Butter- 

1/2 Cup Shae Butter
1/2 Cup Cocoa Butter
2 Tablespoons Coconut Oil
1 Tablespoon Vitamin E Oil
10 Drops Ginger Essential Oils

Put all ingredients in a large bowl or standing mixer and whip together. Store in an air tight container. 

I love putting this in a cute mason jar with a bow and gifting it to my friends and family! Who doesn't love a hand made gift? And feel free to play around with the scents... no need to stick to ginger! Go crazy! 

xx, Prosecco and Projects
Wednesday, November 22, 2017

Sugar Cookie Fudge (Dairy Free) (Gluten Free)

Tis' the season for all of the yummy treats! And lets talk about these delicious little bites of holiday joy! They are creamy, sweet, ooey, gooey and a much healthier alternative to the traditional fudge that we are all used to seeing!

I am working very hard on that thing called balance this holiday season and this Sugar Cookie Fudge is my attempt and skinnying up some of my go to holiday recipes! I am over joyed with how these turned out and I know that you will be to!

Sugar Cookie Fudge-

1 Cup Wild Friends Sugar Cookie Peanut Butter
1/4 Cup Melted Coconut Oil
2 Tablespoons Pure Maple Syrup
Sea Salt Flakes 
Fun Sprinkles (optional)

Line a 9x5 inch loaf pan with parchment paper. You can use any pan but it will change the thickness of the fudge. I think that the 9x5 is perfect! Mix the peanut butter, coconut oil and maple syrup in a bowl. Pour the mixture into the lined loaf pan. Sprinkle with sea salt. Add sprinkles if you really want to spice them up! Put in freezer until set up. Cut and serve. Note: You will want to store these in the freezer in an air tight container! 

These make the perfect little gift! I am totally going to make a huge batch and wrap them up in cute little boxes to give to the neighbors! So simple and so delicious!

xx, Prosecco and Projects

Four Healthy Holiday Tips

We have all been there! The holidays are filled with indulgence.... but usually we end up paying for it! I have 100% experienced the "turkey coma" and the "sugar hangover" the next day. I am here to help you navigate these days of stuffing your face and make sure you don't feel like crap after. Note- this is not a post telling you not to partake in the festivities. I am here to help you prep for just that!

Take a probiotic! First thing in the morning pop one of these babies in your mouth! It will do wonders for your digestion and help your stomach not feel upset! Really you should be doing this every day! Here is the brand that I like.

Drink a ton of water! From the time you wake up make sure you are drinking a bunch of water throughout the day! I'm not saying don't drink your wine or fall sangria but just make sure to drink lots of water in addition to it! Staying hydrated is key to making sure you aren't hungover the next day. Start off your day with some hot water, lemon juice, and a chunk of fresh ginger!

Pick your poison! Don't eat all of the rich, creamy and sugary foods! Pick a couple of your favorites and indulge on those. For me it's all about the bread and potatoes! I could care less about the pie and casseroles. I try really hard to pick the foods that are worth it to me. So yes I am going to have a huge spoonful of the mashed potatoes and I will probably even dip my bread in them, but maybe just one bite of pie. BALANCE! Or make a healthy alternative like my Hassleback Apple recipe. And remember to fill up on veggies. Add some raw veggies from the appetizer tray to your plate or make sure that you signed up to bring a big salad. You will be less likely to gorge yourself with Jell-O salad if you are feeling full from your yummy fall salad!

Move after dinner! There is nothing worse than feel overly full and just plopping down on the couch for the night... get moving. I know that some families love football and go out to play a quick game. For me I love going on a walk around the neighborhood. I love the feeling of the crisp air and beauty of the leaves falling from the trees. Make it a tradition and bring the whole family!

I promise if you follow these tips you will not end up feeling like a stuffed butterball!

xx, Prosecco and Projects

Friday, November 17, 2017

Roasted Garlic and Rosemary White Bean Dip

My favorite part of any meal is always the appetizer! I am one of those people that will just order an app instead of getting the entree. My favorite thing to do is just make a bunch of appetizers and set them out instead of making a meal. This dip is now added to my next line up!

Am I the only one that loves garlic?? Like really loves it? I have been known to just roast garlic and smear it on toast so any recipe that calls for it is my new BFF.

Can we talk about hummus for a second? In particular, how sick of it I am. I know it is one of the healthier dip options but come on... I just cant do it anymore. In my attempt to make a healthy twist I ended up with this creamy deliciousness! And I cant wait any longer to share it with you!

Roasted Garlic and Rosemary Bean Dip

1 Can White Beans
2 Tablespoons Olive Oil
1 Head of Roasted Garlic
1 Sprig Rosemary 
Salt and Pepper 

Pre-heat your oven to 400°F.  Peel and discard the papery outer layers of the whole garlic bulb, leaving intact the skins of the individual cloves of garlic. Using a sharp knife, cut 1/4 to a 1/2 inch from the top of cloves, exposing the individual cloves of garlic. Place the garlic heads in a baking pan, cut side up.  Drizzle a couple teaspoons of olive oil over each exposed head, using your fingers to rub the olive oil over all the cut, exposed garlic cloves. Cover the bulb with aluminum foil. Bake at 400°F (205°C) for 30-35 minutes, or until the cloves feel soft when pressed. Squeeze roasted garlic into a food processor. Add all other ingredients and blend.

That's it! Another lazy girl holiday recipe! Cheers to simple and delicious dishes! 

xx, Prosecco and Projects

Wednesday, November 15, 2017

DIY Marbled Place Cards

Are you ready to really spice up your next table setting? I am here to help... before you write this DIY off as being too involved, too many steps, or too many supplies needed- STOP! This is the easiest DIY ever.

I am all about those lazy girl hacks that create a stunning end results and these place cards will leave your guests with a lasting memory! It takes about 5 min to create these and about 4 steps! You can do it and it will be so worth it!

What you will need-

  • Large Baking Dish
  • Lots of Paper Towels
  • Spoon
  • Butter Knife
  • Plain White Place Cards
  • Foam Shaving Cream
  • Food coloring
Step 1- Spray a thick layer of shaving cream in the bottom of the baking dish. 
Step 2- Drop food coloring randomly on top of shaving cream 
Step 3- Use the back of the spoon to swirl food coloring around
Step 4- Press the blank place cards onto the shaving cream
Step 5- Put the place card on top of a paper towel and use the back of the butter knife to gently scrape off the shaving cream. *Don't press too hard or you will make streaks*
Step 6- Set aside and blot off the excess shaving cream. *Again, don't press too hard or you will make streaks*
Step 7- Let dry

That's it! Super simple and so cute! Now you can put names on them or stamp them... whatever your heart desires! I love to put a little note on the inside of each place card. It adds such a personal touch! I would love to see your designs so tag me!

xx, Prosecco and Projects
Tuesday, November 14, 2017

No Knead Rosemary Sea Salt Bread

I am not sure about you, but I have never met a slice of bread that I didn’t like! I love bread… all things bread! Gluten Free is not in this girls vocabulary! Jk, occasionally it is! Crispy pizza crust, crusty artisan bread, super soft ciabatta, a dense and luscious bagel, sweet beer bread, the list goes on and on and on. I consider myself the ultimate bread lover! Now that my mouth is watering I am going to go tear off another chunk of this salty and flavorful goodness!

The thing that I love the most about this recipe is that it is so versatile (and easy). My personal favorite combo is the rosemary and sea salt but go crazy and be sure to share your ideas with me! I would love to try them!

No Knead Rosemary Sea Salt Bread-
3 cups bread flour
1 teaspoon rapid rise yeast
1 teaspoon coarse sea salt
1 1/2 cups warm water
1 sprig fresh rosemary
Measure and mix dry ingredients.
Stir in water to create a shaggy dough.
Let rise for 2 hours.
Preheat oven to 450 degrees. While the dough is resting for the last 30 minutes, place the dutch oven (I use the 3 1/5 quart size) in 450 degree oven with the lid on. After 30 min, carefully remove the lid and set aside. Plop bread dough into the dutch oven; shake to center it. Make slashes in the top. I use kitchen scissors to do this! Sprinkle more coarse sea salt on top (this is the best part). Put the lid on and place back in oven for 30 min. Remove the lid and bake for 10-15 more minutes if desired (you can skip this part if you want a softer crust; I prefer a crispy artisan like crust). Carefully remove bread from dutch oven and let cool on a cooling rack.

Enjoy (see I told you it was easy)!

xx, Prosecco and Projects
Monday, November 13, 2017

Whipped Cranberry Vanilla Bean Butter

I am a huge fan of cranberry! There is just something about that tart flavor that is so enticing! In an attempt to spice things up this Thanksgiving I am trying a fun new spin on some traditional recipes. So skip the cranberry sauce and throw this together in two minutes instead!

Let's be honest... the best part of cranberry sauce is smothering it all over a slice of bread the next day and making a leftover turkey sandwich and this Whipped Cranberry Vanilla Bean Butter is the new and improved version of your day after spread!

I love recipes that are simple but impressive. Anything with vanilla bean in it seems fancy. It takes two seconds to scrape the pod but people will think that you really slaved away for this one! This is the perfect recipe to take with you to someones house! Put it in a cute jar and tie some ribbon around it and you are good to go! Bonus points if you pick up a baguette at your local bakery!

Whipped Cranberry Vanilla Bean Butter

1 Vanilla Bean
1/4 Cup Fresh Cranberries
1 Stick Grass Fed Butter (Room Temp) 

Scrape the seeds out of the inside of the vanilla bean and put all of the ingredients into a food processor. Blend until all ingredients are incorporated. That's it! I told you I am into lazy girl recipes! 


xx, Prosecoo and Projects

Thursday, November 9, 2017

Hassleback Apples- A Skinny Thanksgiving Dessert

I'm not sure about you but when it comes to Thanksgiving I could honestly take it or leave it with the traditional menu. I'm not that into turkey and wtf is stuffing?!? But sign me up for all the carbs! Bread and potatoes here I come!

Honestly, by the time dessert rolls around I am basically a stuffed little butter ball myself! I still love like two bites and with this recipe you can indulge a bit with out feeling guilty!

These hassleback baked apples are basically apple pie but made with clean ingredients! Skip the coconut whip on top and this is the healthiest thing I have eaten all day! They are warm and ooey and gooey and perfect! You will love them so much that you wont even miss the pie crust. I know you are thinking "yeah yeah.. that't what they all say"! But seriously... in case you missed the beginning of this post I love all the carbs, so if I am saying you wont miss it then trust me you wont!

Hasselback Apples- 

3 Apples 
2 Tablespoons Pure Maple Syrup
3 Tablespoons Vanilla Bean Ghee
A Few dashes of cinnamon
Chopped Pecans

Pre-heat oven to 400 degrees. Cut apples in half. Core and peel apples. Place apple halves core side down on a cutting board. Make slices in the apples like an accordion, making sure that you aren't cutting all the way through the apple. I found that using a small paring knife for this works best. I get very carried away with larger knives! Melt Ghee over medium heat and add maple syrup and cinnamon. Place "sliced" apples in a greased baking dish. Brush on the Ghee/Syrup mixture. Spread the slices apart and brush ghee inside of the slices. Bake 30 min. Top with more Ghee mixture, chopped pecans and Cocowhip.


xx, Prosecco and Projects
Wednesday, November 8, 2017

Chai Spice Cashew Milk Coffee Creamer

If you know me then you know that my mission in life is basically to find the best coffee creamer possible. I have officially decided that in order to do so I just have to make my own. IMO some things are worth the effort and others are not. This coffee creamer is worth the effort! And let me just tell you that it takes about 7 mins to make a weeks worth! Bonus... there is no crap in this recipe!

My favorite nut milk has to be cashew milk! It is just so creamy and satisfying! It also tends to be much thicker than other nut milks. Can we just pause for a second and talk about how disgusting the term "nut milk" is!?! I mean come on... its the worst!

I live for my morning cup of coffee and I have to make sure it is perfect! This Chai Spice Cashew Milk Coffee Creamer really does the trick and is so perfect for this cold weather!

Chai Spice Cashew Milk Coffee Creamer-

1 Cup Raw Cashews 
1 1/2 Cups Filtered Water
1 Tablespoon Pure Maple Syrup
1/4 Teaspoon Sea Salt
1 Tablespoon Pure Vanilla Extract 
1 Teaspoon Ground Cinnamon
1/2 Teaspoon Ground Cardomom
1/2 Teaspoon Ground Allspice 

Soak Cashews in a bowl of water overnight. Rinse Cashews the next morning and put in the blender with all other ingredients. Blend until smooth. Strain half of the mixture through a nut milk bag. I use Ellie's Best Nut Milk Bag and I love it! You can strain all of it if you want it really smooth but I like it thick and kinda pulpy so I only do half. Store in the refrigerator in an airtight container/jar! 


xx, Prosecco and Projects

Wednesday, November 1, 2017

Cure Your Sugar Hangover

Well its safe to say that we all probably consumed a whole months worth of sugar yesterday! If not then congrats to you on being perfect. However, I am over here feeling dehydrated and sluggish. Luckily I know how to navigate this sugar hangover so that I don't feel this way for a week.

Hydrate- It is very important to stay hydrated and really flush all of that sugar out of your system. There is nothing worse than being bloated, having an upset stomach and feeling shaky from too much sugar and dehydration. So drink up! Specifically drink a glass of water in the morning with half of a lemon squeezed in it!

Take a Probiotic- Really you should be doing this everyday but today especially. You want to boost up the good bacteria in your stomach so that it can fight off the 16 peanut butter cups from yesterday! I take Garden of Life Raw Probiotics.

Eat your greens- Make sure that you are making good choices today. Have lots of leafy greens with protein on top for lunch or maybe even a green juice. And for the love, forget about yesterday. Don't hold onto it. Yeah you had a couple of treats but today is new day ready for better choices to be made.

Get Your Beauty Sleep- Go to bed early tonight and let your body rest. It is likely that you are feeling sluggish anyway because your body and mind are doing double time to compensate for the over abundant sugar consumption. So give it a break. Your body does its best work when you are sleeping!

Xx, Prosecco and Projects